Tech stack
Frontend
React (Expo)
Styling
Tailwind CSS / NativeWind
Backend
Supabase (Edge Functions / REST)
Database
Supabase (PostgreSQL)
Authentication
Supabase Auth
Performance Metrics & Potential
Market Context & Definition
Software app, B2B SaaS
Sales teams, Agencies, SMBs
Manual cold calling is time-intensive; hard to reach decision-makers; inconsistent scripting; no unified view of call outcomes and transfers.
Purpose
CallBridge is an AI-powered outbound sales automation platform that combines leading AI phone agent APIs with the Google Business Profile API to call businesses at scale. The app automates the initial outreach and qualification phase: an AI agent calls the business, identifies the decision-maker (e.g., the person who handles social media marketing), walks them through a sales script (e.g., X.com/Twitter management services), presents benefits and pricing, and warms transfers interested prospects to a live sales associate who closes the deal and processes payment.
Key Features
Who It's For
Sales teams, agencies, and SMBs that do outbound cold calling to businesses. Ideal for lead qualification, appointment setting, and service sales (e.g., social media management, local SEO). The app scales outreach without hiring more reps while keeping the human touch for closing.
Get an entire project plan for this application—with task lists that detail every step of the development process.
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Visual Product Identity






Users select from seven leading AI voice APIs—Retell, Synthflow, Vapi, Bland, JustCall, Fin, Outbound AI. The app abstracts provider-specific config so prompts, scripts, and transfer logic work across providers. Each integration handles greeting, qualification, and warm transfer. Switching providers requires minimal reconfiguration.
Fetches business listings by category, location, and filters. Populates call lists with verified names, phone numbers, and metadata. Supports batch import, deduplication, and export. Enables targeted outreach to specific industries and regions without manual list building.
Step-by-step flow builder: greeting, decision-maker verification (e.g., social media handler), request to speak to right person if not, qualifying question (current vendor for X.com marketing), value pitch with benefits and price, warm transfer trigger. Each step configurable per campaign with fallbacks and objection handling.
Every call, disposition, transfer, and outcome stored in Supabase. Tables: calls, call_outcomes, transfers, campaigns, contacts. Full audit trail for compliance, analytics, and training. Real-time sync for active dashboards.
Cross-platform mobile app for campaign management, call list review, and live stats. Supabase Auth for sign-in. Responsive design for on-the-go use. Push notifications for transfers and high-value leads.
When AI detects high intent, performs warm transfer to live sales rep. Rep receives context (company, key responses). Payment captured via Stripe in close flow. Integrates with CRM for post-call follow-up.
Frontend
React (Expo)
Styling
Tailwind CSS / NativeWind
Backend
Supabase (Edge Functions / REST)
Database
Supabase (PostgreSQL)
Authentication
Supabase Auth
Web (Browser)
iOS (Mobile)
Android (Mobile)
Deployment
vercel
Deployment notes
Expo app builds to iOS/Android; Supabase for backend. Environment variables for API keys (Retell, Vapi, etc.), Google API, Supabase URL/key.
Starter – $99/month
Growth – $299/month
Enterprise – Custom
Outbound AI and cold-calling tools typically charge per call minute or per seat. CallBridge's multi-provider approach lets users choose cost-effective providers. Google Business integration reduces data cost vs. purchased lists. Competitive with tools like Orum, ConnectAndSell, and Outreach.
Clear tier comparison: Starter vs Growth vs Enterprise. Feature matrix: minutes, providers, campaigns, transfers, analytics. CTA: Start free trial (e.g., 50 free minutes); Upgrade for more volume.
Subscription + usage overage. Stripe for billing. Free trial with limited minutes to validate fit.
Demographics
B2B sales teams, marketing agencies, and SMB owners (25–55) who do outbound cold calling. Geographically broad; US and English-speaking markets first. Mix of tech-savvy and non-technical users.
Technical expertise
Ranges from low (use pre-built templates) to high (custom scripts, API tweaks). Interface must support both: simple wizard and advanced config.
Pain points and challenges
Primary use cases and goals
How they interact with the application
Mobile for quick campaign checks and call list review. Web for campaign setup, script builder, and analytics. Frequency: daily for active campaigns; weekly for reporting.
Retell AI - AI voice agent for natural phone conversations, warm transfer, function calling.
https://www.retellai.com/
Synthflow - No-code voice AI platform for automated outbound calls.
https://synthflow.ai/
Vapi - Developer-friendly voice AI API for inbound/outbound agents.
https://vapi.ai/
Bland AI - Enterprise conversational AI for phone automation.
https://www.bland.ai/
JustCall - Revenue communication platform with AI voice agents.
https://justcall.io/
Fin (Intercom) - AI customer service agent with voice capabilities.
https://fin.ai/
Outbound AI - Healthcare-focused conversation AI (adaptable for general outbound).
https://outbound.ai/
Google Business Profile API - Fetch business listings, phone numbers, categories for call list building.
https://developers.google.com/my-business/content/basic-setup
Supabase - Authentication, PostgreSQL database, real-time subscriptions, storage.
https://supabase.com/docs
Stripe - Payment processing for live rep close and subscription plans.
https://stripe.com/docs
Expo SDK - Cross-platform mobile development, camera, notifications, auth flows.
https://docs.expo.dev/
React Query / TanStack Query - Server state, caching, and real-time sync for call data.
https://tanstack.com/query/latest
React Hook Form + Zod - Form validation for campaign config, script builder, contact import.
https://react-hook-form.com/
Recharts - Charts for call volume, conversion, transfer rates in dashboard.
https://recharts.org/
Retell AI API - Create and manage phone calls, configure agents, warm transfer.
https://docs.retellai.com/
Vapi API - Assistant creation, phone integration, tool calling.
https://docs.vapi.ai/
Google My Business API - Places and business profile data.
https://developers.google.com/my-business/content/overview
Supabase REST/Realtime - CRUD, auth, subscriptions.
https://supabase.com/docs/reference/javascript/introduction
Professional, data-driven SaaS. Clean dashboards with clear KPIs. Mobile-first layouts for on-the-go campaign management. Trust-building color palette suitable for B2B sales.
Primary: deep indigo (#4F46E5) or slate blue for authority. Secondary: neutral grays (#64748B). Accent: emerald (#10B981) for success/transfers, amber (#F59E0B) for in-progress. Clean backgrounds for readability.
Clear sans-serif (Inter or system font). Strong hierarchy for campaign names, call stats, and action buttons. Monospace for IDs and timestamps.
Cards for campaigns and call summaries. List items with status badges (queued, in-progress, transferred, completed). Bottom sheets for mobile config. Rounded corners, subtle shadows.
Card-based layout, status indicators, data tables for call logs. Minimal clutter; focus on actionable metrics.
Mobile-first. Breakpoints for tablet and desktop for admin views. Key flows (start campaign, review call) optimized for mobile.
Light default; optional dark mode for night monitoring.
Dashboard: campaign list, active call count, transfer funnel. Call list: searchable, filterable contacts from Google Business. Script/config: step-by-step flow builder. Activity log: full call history with dispositions.