Baby Sleep Tracker – Parent-Focused Sleep & Schedule App

Opportunity

Good

Feasibility

Moderate

Why Now

High Demand

Audience

Broad

BUSINESS FIT

Performance Metrics & Potential

Revenue potential

7.5/10

Execution difficulty

5.5/10

Competitors

6.0/10

Market scalability

8.0/10

CATEGORIZATION

Market Context & Definition

TYPE

Consumer app, Parenting

TARGET

New parents, Caregivers

PAIN POINTS

Fragmented tracking, uncertainty about wake windows and schedules, coordinating among caregivers, need for evidence-based sleep guidance.

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SEARCH VOLUME: BABY SLEEP TRACKER

22.3K

26.4K

30.3K

33.1K

SEARCH VOLUME

baby sleep tracker

TOTAL (12 MO)

336.4K

GROWTH (MO 1→2)

+11.4%

INTERFACE MOCKUPS

Visual Product Identity

Contents

Description

Software Application

Purpose

Baby Sleep Tracker is a comprehensive baby sleep tracking application designed to help parents understand and improve their baby's sleep patterns. It serves as a central hub for logging daily activities (sleep, feedings, diapers, notes), generating age-appropriate sleep schedules, and analyzing trends through clear analytics. The app combines a warm, modern interface with science-backed tools so parents can build consistent routines and reduce guesswork.

Key Features

Activity Tracker: Log naps and nighttime sleep (start, end, duration), nursing or formula feedings with amounts and times, diaper changes (wet, dirty, or both), and custom notes (tummy time, baths). Full activity history with edit and delete. All data persists in the database.
Personalized Sleep Schedule: Onboarding captures the baby's age, current sleep habits, and wake times. The app generates a daily schedule with suggested nap and bedtimes based on biologically appropriate wake windows. Schedules auto-update when the baby's birth date is set, with notifications for upcoming changes so parents can approve or customize.
Sounds and Guides Library: Audio player with white noise, lullabies, and nature sounds; loop and sleep timers for naps and nighttime. Sleep guides and articles tagged by age and topic, with step-by-step sleep training and tips for a sleep-friendly environment.
Analytics Dashboard: Graphs and charts for total sleep per day, night wakings, feeding duration and frequency. Responsive design for mobile viewing.
Multi-Caregiver Sharing: Invite partners, nannies, or grandparents via email. Set access (View Only, Edit, or Full). Data syncs in real time across devices.
Multiple Baby Profiles: Create and switch between profiles; each has name, age/date of birth, and photo.

Who It's For

New parents and caregivers who want one place to track sleep and routines, understand patterns, and follow evidence-based schedules. The app is built for daily use on web and mobile with a friendly, reassuring tone.

Features

01
Activity Tracker
Activity Tracker
Core logging for sleep (naps and nighttime with start, end, duration), feedings (nursing or formula with amounts and time), diapers (wet, dirty, or both), and custom notes (e.g. tummy time, baths). Activity history is available with edit and delete, and all data is persisted to the database so parents have a single, reliable record.
02
Personalized Sleep Schedule
Personalized Sleep Schedule
Onboarding collects the baby's age, current sleep habits, and wake times. The app generates a daily schedule with suggested nap and bedtimes based on biologically appropriate wake windows. If the user enters the baby's birth date, the schedule auto-adjusts as the baby grows, with notifications for upcoming changes so parents can approve or customize the new routine.
03
Sounds and Guides Library
Sounds and Guides Library
Audio library includes white noise, soft lullabies, and nature sounds with loop and sleep timers for naps and nighttime. A sleep guides and articles section offers science-backed content on sleep development, step-by-step sleep training, and tips for a sleep-friendly environment, tagged by age group or topic.
04
Analytics Dashboard
Analytics Dashboard
Visual overview of tracked data with graphs and charts. Metrics include total sleep per day, number of night wakings, feeding durations, and feeding frequency. Parents can see weekly sleep patterns and feeding trends over time. The design is responsive for mobile viewing so insights are available on the go.
05
Multi-Caregiver Sharing
Multi-Caregiver Sharing
Invite partners, nannies, or grandparents via email. The owner sets access levels: View Only, Edit Access, or Full Access. Data syncs in real time across devices so everyone sees the same logs and schedules, reducing duplicate entry and keeping care coordinated.
06
Multiple Baby Profiles
Multiple Baby Profiles
Users can create and switch between multiple baby profiles to organize data for different children. Each profile includes the baby's name, age or date of birth, and an optional photo, so families with more than one child can manage everything in one app.

Tech stack

Frontend

Next.js (App Router)

Styling

Tailwind CSS

Backend

nextjs-fullstack

Database

supabase

Authentication

supabase-auth

Target platforms

Web (Browser)

iOS (Mobile)

Deployment

vercel

Deployment notes

Next.js app with API routes; Supabase for auth, database, and storage; Stripe for payments. Environment variables for Supabase URL/key and Stripe keys.

Payment providers

Stripe

Pricing models

Subscription
Freemium

Pricing page

Yes

Pricing tiers

Free Plan

Basic daily sleep tracking for 7 days (trial).
Limited history and no premium features.

Unlimited Plan – $29/year

Full activity history.
Personalized sleep schedules with auto-updates and notifications.
Full analytics dashboard.
Sounds and guides library.
Multi-caregiver sharing and multiple baby profiles.

Competitive analysis

Baby and parenting apps often use freemium or one-time purchase. A low annual price ($29) is competitive with subscription baby trackers and aligns with parent willingness to pay for sleep and routine tools. Clear upgrade path when trial ends or when accessing premium features.

Pricing page content

Pricing section on landing or dedicated page: Free (7-day trial) vs Unlimited ($29/year). Feature comparison: tracking, schedule, analytics, sounds/guides, sharing, profiles. CTA: Start free trial; Upgrade when trial ends or when user hits paywall.

Pricing details

Freemium with Stripe. Free: 7-day basic tracking. Unlimited: $29/year, all features. Checkout redirect when trial ends or when accessing premium features.

Target audience

Audience

Demographics

Primary users are parents and caregivers of infants and toddlers (roughly 0–3 years). Geographically broad (US, UK, and other English-speaking markets first). Mix of first-time and experienced parents; includes single parents, couples, and extended family (grandparents, nannies) who share care.

Technical expertise

Ranges from non-technical to tech-comfortable. Many are sleep-deprived and time-limited, so the app must be intuitive, fast, and reliable with minimal learning curve.

Pain points and challenges

Inconsistent or fragmented tracking (paper, multiple apps, or memory).
Uncertainty about age-appropriate wake windows and nap times.
Difficulty spotting patterns in sleep and feeding.
Coordinating care among multiple caregivers without a single source of truth.
Need for reassurance and evidence-based guidance rather than anecdotal advice.

Primary use cases and goals

Log sleep, feedings, and diapers daily and review history.
Get a personalized sleep schedule that updates as the baby grows.
Use sounds and guides to support sleep routines and troubleshooting.
View analytics to see trends and adjust routines.
Share one baby profile with a partner or caregiver and keep data in sync.
Manage more than one child in the same app.

How they interact with the application

Most use is on mobile (quick logs, check schedule, view analytics). Web used for deeper review and setup. Frequency: multiple times per day for logging; daily or weekly for schedule and analytics. Key flows: open app → log activity; open schedule → see next nap/bedtime; open analytics → review week.

What success looks like for them

More predictable sleep, less guesswork, better coordination with caregivers, and a sense of control and confidence. Outcomes: improved baby sleep quality, parents feeling informed and supported, and data they can share with pediatricians if needed.

Key integrations

Stripe - For subscription billing and freemium paywall (Free 7-day trial, Unlimited $29/year).
https://stripe.com/docs

Supabase Auth - For user registration, login, and profile management.
https://supabase.com/docs/guides/auth

Supabase Storage - For baby profile photos and audio files (white noise, lullabies).
https://supabase.com/docs/guides/storage

Libraries

React Hook Form - For activity logging forms (sleep, feedings, diapers, notes) and onboarding.
https://react-hook-form.com

Recharts or Chart.js - For analytics dashboard (sleep trends, feeding frequency, night wakings).
https://recharts.org

date-fns - For schedule calculations, wake windows, and date-of-birth-based milestones.
https://date-fns.org

APIs

Stripe API - For checkout sessions and subscription management.
https://stripe.com/docs/api

Supabase REST/JS - For auth, database CRUD, and storage.
https://supabase.com/docs/reference/javascript/introduction

Design

Visual style & aesthetic

Warm and modern. Soft, welcoming aesthetic suitable for new parents. Friendly tone with refined typography and subtle animations to create a calm, reassuring feel.

Color palette

Soft, calming palette: warm neutrals (cream, soft gray), gentle blues or greens for trust and calm, and a soft accent (e.g. coral or mint) for CTAs. Avoid harsh contrasts; prioritize readability and comfort.

Typography

Refined, readable font for body and headings. Clear hierarchy for dashboard cards, schedule blocks, and analytics. Slightly rounded or friendly type to match the warm tone.

UI component style

Rounded corners on cards and buttons. Soft shadows for depth. Clear borders for form inputs and list items. Touch-friendly targets for mobile.

Design patterns & trends

Clean, content-first layout. Card-based dashboard and list views. Minimal clutter; emphasis on quick logging and at-a-glance insights.

Responsive design

Mobile-first. Breakpoints for tablet and desktop. Analytics and dashboard optimized for small screens; key actions (log sleep, view schedule) accessible in one tap.

Dark / light mode

Optional light default with potential soft dark mode for night checks; ensure contrast and readability in both.

Overall design

Landing page: hero with graphic or image, key features, testimonials, and clear CTAs (Start Tracking, Explore Features). Post-login: dashboard with navigation and feature cards. Overall: warm, modern, and trustworthy.